![]() ![]() Instead, it is Rae Sremmmmurd’s attempt to place the viewer in a position of empathy with the visually impaired. The connection cannot be ignored: As our critical sign moves out of the camera frame with mechanical efficiency, it represents the way in which the healthcare system mechanically disenfranchises the visually impaired.Ĭontinuing the theme, the rest of “Black Beatles”-with some notable exceptions, the importance of which will be lovingly elucidated-is edited to make each image appear faded. This is strikingly similar to the way in which the visually impaired may have problems seeing the whole of an image. However, the shot quickly develops to zoom in on the “Black Beatles” sign and away from the critical “Elite Parking Systems” sign. With black letters on a white sign-none of the letters touch the outline of the United States-it symbolizes the difficult position that Rae Sremmmurd imagines American blacks occupying in the periphery of American culture. Below it-pay attention, this is absolutely critical-is an illuminated sign that reads “Elite Parking Systems,” adjacent to an outline of the United States. ![]() Its opening shot contains two contrasting images, the first of which is a marquee with the words “Black Beatles.” Ignore that sign. However, underneath that exterior is a far more moving message about the marauding horrors of eyesight loss: A PSA for those with challenged eyesight. On the surface, it appears to be an aching polemic that powerfully places their current musical success within the larger historical context of the Beatles, indicating that they, as black artists, have managed to carve out a space within the American-nay, international-musical imagination that was formerly reserved for white artists. Their most recent single is a far more serious affair. It was an album that begged the following questions: Did anyone ever come and get the girl who was acting like a stripper (“Come Get Her”) do Rae Sremmurd ever find their type (“No Type”) and is the last m in “SremmLife” silent? BLACK BEATLES AUDIO RAE SREMMURD SERIESRae Sremmurd (Is that even how you spell their name?) have emerged from hibernation with their most recent music video for their single, “Black Beatles.” It follows a series of amusingly successful singles from their first studio album, “SremmLife” (Is that even spelled correctly?). ![]()
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